RIM announces Super Apps Developer Challenge

Vendor hopes to attract local developers to the BlackBerry platform

Research In Motion (RIM) is encouraging New Zealand developers to build applications for the Blackberry platform. With the recently launched BlackBerry Super Apps Developer Challenge, the company hopes to attract local talent.

“RIM hopes to encourage innovation in application development and we believe that the BlackBerry Super Apps Developer Challenge is a great way for RIM to successfully contribute to the New Zealand developer community,” says Adele Beachley, managing director of RIM in Australia and New Zealand.

By entering the Challenge, developers can win prizes including application promotion services, BlackBerry smartphones, BlackBerry App World marketing support and an elite membership in the BlackBerry Alliance Program. There are over $1.5 million dollars worth of prizes to be won, according to the company.

Judges will look at the smartphone applications across four regions – Asia-Pacific, North America, Latin America and Europe/Middle East/Africa. The apps will be evaluated in seven different categories: productivity, entertainment, knowledge, sharing, navigation, multi-media and ‘In the Know’. Applications will be judged on quality, user experience and how effectively they have incorporated “Super App” characteristics, says RIM. Developers of applications selected at each finalist level will receive prizes.

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