IBM adds web analytics

Cloud analytics vendor purchased

IBM is to purchase Coremetrics, a provider of web analytics software.

Coremetrics offers a set of cloud analytics services that helps companies better market their brands. The services can help organisations better manage the purchasing of search terms, for example.

Big Blue has recently acquired several companies with a focus on data management. In May, it announced that it would be purchasing cloud-based data integration provider Cast Iron, as well as middleware provider Sterling Commerce.

Coremetrics employs about 230 people, who will be integrated into IBM. The deal is expected to close later this year. Financial terms weren't disclosed.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags technologyIBMCoremetrics

Show Comments
[]