Google slides into virtual communities

Purchase of Slide gives Google greater access

Google has acquired Slide, an online entertainment company focused on virtual communities.

Slide develops virtual community applications used on social networking sites like Facebook and MySpace.

A variety of recent rumours have suggested that Google is pursuing social networking opportunities around gaming.

Some past attempts by Google to break into social networking have floundered. Google Buzz, which lets Gmail users share status updates, photos and videos, met with privacy concerns, and Google Wave, a social networking service, was shelved earlier this month, with the technology to be rolled into other Google products (see article on this page).

Google did not reveal the price of the acquisition.

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Tags technologyGoogleSlide

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