Dell NZ reports profit

Vendor's financials turn around after loss

Dell’s local business has posted a $483,642 after-tax profit for the year ended 31 January, a marked change in fortune from a loss of $335,880 for the previous corresponding period.

The profit surpasses the $430,389 surplus achieved for the year ended January 2008.

According to the latest results recorded on the Companies Office website, Dell also achieved a 26 percent increase in revenue year on year, reaching $20.6 million.

A “quiet period” in the lead up to the vendor’s next earnings announcement prevents it commenting on the results, according to a Dell spokesperson.

However, it has been investing heavily in the trans-Tasman market since last July, when the company’s long-awaited Partner Direct scheme was launched in New Zealand.

Country manager Mike Hill was recruited last August and in January this year it made three additions to its small and medium business and channel divisions.

These were country channel manager James Arnold, ANZ director of channels Jay Turner and ANZ SMB marketing director Cath Hodgson-Croker.

As well, in February the local Simms International subsidiary was appointed as its distributor.

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