- Research in Motion has apparently learned some lessons after the underwhelming response the company received to its BlackBerry Torch smartphone.
RIM's first foray into the tablet market has gotten a lot of things right that its big smartphone release this northern summer got wrong, particularly on the specifications side. Not only did the Torch's screen size come in smaller than most smartphones, but its 624MHz processor was significantly slower than most smartphones on the market, which typically now have processors of 1GHz or higher.
But RIM has made some smart decisions with its new PlayBook tablet that will help differentiate it in what is becoming a crowded tablet market. In brief, here are four things that RIM got right when it designed its first-ever tablet:
Get the processing power right
This is key since processors have moved far beyond the traditional functions of plain old central processing units (CPU) and are now responsible for an array of functions including power saving, system memory and video processing. And while the Torch's 624MHz processor was a disappointment, RIM made sure to arm its first tablet with a 1GHz dual-core processor that puts it on par with the iPad and other competitors. So if you pick up a PlayBook you can expect it to support the same caliber of video playing and memory as the iPad.
Make it lighter and leaner
Since the PlayBook is targeted at enterprise users who travel a lot, RIM made sure to make it even slimmer and lighter than the iPad. For the record, the PlayBook is 0.4 inches thick and weighs 0.9 pounds, while the iPad is 0.5 inches thick and weighs 1.5 pounds. So not only will the PlayBook have the same processing power as the iPad, but it will be even more portable.
Cater to the enterprise
While RIM has been moving more toward the consumer market in recent years, the company seems smart enough to know that it can't out-consumer Apple. Enterprise features are RIM's bread and butter and they will be key to peeling away enterprise customers from the iPad. The company has so far been emphasizing the PlayBook's HD videoconferencing capabilities, an obvious boon to enterprise users. The tablet also features all the same wireless data security features that have made BlackBerry devices such big hits in the enterprise. So unless Apple starts operating its own NOC in the near future, it's likely that RIM will continue to offer the best wireless security for corporate users.
Support both Flash and HTML
RIM has said, "Forget all that. Our tablet will support both Flash and HTML 5," thus giving application developers more leeway in the language they use to write apps for the BlackBerry 6 OS. This may not guarantee that the PlayBook becomes a world-beating hit, of course, but it was a savvy move that will please developers and perhaps entice more of them to develop apps for RIM.