GFG Group partners with Australian firm

Attra to provide complementary services for GFG's payment solutions

GFG Group has formed a strategic partnership with Australian specialist solutions and services delivery provider Attra.

“Attra will provide complementary services for GFG’s suite of payment solutions and products, particularly our Cadencie card payment solution but also our Simfonie mobile payment solution and payment and testing tools,” says Wayne Robinson, senior vice president of marketing and sales.

Attra staff are already working on-site with GFG clients such as Members Equity Bank in Australia.

Robinson says the partnership delivers economies of scale and opens up new markets for both companies, also enabling GFG to deliver its solutions more cost effectively.

He says GFG is working with Attra in India to investigate opportunities in emerging markets, where demand for high quality, more affordable payment solutions is growing. Key target regions will be Southeast Asia, the Middle East and Africa.

“In many emerging markets, services and solutions at a New Zealand price point are prohibitively expensive,” he says.

Attra’s clients include multinational banks, financial institutions and card processors across 19 countries.

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