Yellow to get new online platform

Yahoo7 selected to provide and support platform

Internet search giant Yahoo7 will develop a new online platform for New Zealand directories publisher Yellow Pages Group in a deal announced in Auckland today. Yellow CEO Bruce Cotterill said the partnership would allow the company to introduce new services more quickly. ''We acknowledge that the Yellow [online] user experience is not what we want it to be,'' he said. ''But looking forward, for us to make a quantum leap the partnership with Yahoo is the logical way forward.'' Under the deal, Yellow will pay Yahoo to supply a tailor-made technology platform and dedicated support staff. Yahoo7 CEO Rohan Lund said the arrangement also provided YahooXtra users with direct access to Yellow's database of business advertisers, ''so they can easily find a local business to transact with at the point of inspiration.'' Cotterill declined to reveal how much the services would cost Yellow, but said it would allow the business to build value for shareholders in the medium term. New website and mobile offerings are expected to be in place next year. Yahoo7 is a joint venture of US company Yahoo and Australian media group Seven Network.

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