Australian start-up settles with Google over trademark dispute

Liquor price website drops Groggle name, becomes Drinkle

Australian online start-up Groggle, which provides data on comparative alcohol prices at different outlets, has settled a trademark dispute with Google, and changed its name to Drinkle.

After acquiring Groggle domain names for a number of countries, the venture’s owner, Cameron Collie, applied for a trademark for the Groggle name.

That’s when Google objected, and a negotiation process that was to last six months began. The negotiations ended in late October with Groggle agreeing to change is name, and today, the new Drinkle name was officially announced.

Collie told the Sydney Morning Herald he had signed a non-disclosure agreement with Google and couldn’t reveal how much, if any, money had changed hands as a result of the agreement.

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