The Apple Worldwide Developers Conference sold out in just two minutes today, blowing away last year's record of two hours.
Tickets went on sale today at 10 a.m. PDT, as was announced yesterday, when Apple said its event would be held June 10-14 at Moscone West in San Francisco.
Apple WWDC runs neck-and-neck with the annual Google I/O event in the race for hottest tech show. The Google event, slated for May 15-17 at Moscone Center, sold out in 45 minutes this year.
Apple promises developers a glimpse into the future of iOS and OS X, as well as more than 100 sessions, many hands-on. Frameworks, Services, Tools, Graphics/Games and Media are among the session categories listed by Apple on its WWDC site.
As for any big announcements to be made at WWDC, speculation continues to swirl about iOS 7, the iPhone 5S, iPhone 6 and iPad 5, though Apple CEO Tim Cook said Tuesday night during the company's earnings call that you shouldn't expect any new categories of products until the northern autumn. At least one website connects the colorful WWDC logo with the idea that Apple is hinting at a line of different colored iPhones.
You needed to be a member of Apple's iOS Developer Programme, iOS Developer Enterprise Programme or Mac Developer Programme as of when the official WWDC date was announced at 5:30 a.m. PDT Wednesday. Tickets cost US$1,600 and are generally non-transferrable, though you can apply to transfer within your team.
Such restrictions didn't stop someone from posting availability of a WWDC ticket on eBay at 10:46 a.m. PDT for the low, low price of $10,000. As of about 11:30 a.m. PDT, no bids had been submitted. The seller pledges to deliver the official badge needed by ticket holders at the venue.
Here's the reaction of one Twitter user to the eBay sales pitch:
If you can't make it to the event and are a registered Apple developer, the company has said it will make videos of sessions available online for the first time.
Network World online news editor Paul McNamara contributed to this report.