Amazon.com developing Web search technology

FRAMINGHAM (09/26/2003) - Amazon.com Inc. is reportedly working to develop a Web search technology that will help it compete against Google Inc. and Yahoo Inc. when it comes to directing consumers to merchandise online. The Internet retail giant has set up a subsidiary called A9.com Inc. in northern California to develop the search technology and is recruiting a host of software engineers from Silicon Valley, according to a report in the online edition of The Wall Street Journal. In addition to creating and using the search service, Amazon plans to market the A9 technology to other sites. Amazon declined to confirm or deny the report.

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