IT crucial for business growth: SAP survey

Results from the latest SAP/EMA Innovation for Growth survey suggest a significant percentage of local firms believe IT has helped their business.

Sixty-five percent of respondents say IT is an investment that actively supports their business success, while fifty-three percent described IT as essential for the smooth functioning of their business. Twenty-nine percent see it as essential to gaining and maintaining sustainable competitive advantage, while 22 percent regard it as a primary plank in their growth strategy.

Businesses were also asked what kinds of IT investments were most important to their company. Twenty-five percent ranked investment in Enterprise Resource Planning highest, while another 10 percent ranked it second most important.

IT security initiatives were ranked most important by 19 percent.

SAP New Zealand managing director Ian Black says survey respondents had clear strategic plans for investing in IT for their businesses. “During an economic slowdown, small tweaks in how a business operates can make a big difference to profitability. Evidently New Zealand businesses understand the strategic role of their information systems during a slowdown.”

The survey, which was commissioned by SAP and conducted by the Employers and Manufacturers Association Northern, took place in September.

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