Microsoft's Ackhurst urges industry collaboration

Sector still plagued with image problems and self-interested groups, MD says

The local ICT industry remains plagued by self-serving industry groups, image problems and a bias toward employing men, Microsoft New Zealand managing director Kevin Ackhurst told a recent roundtable hosted by the software vendor at the University of Auckland Business School.

Ackhurst was instrumental in the formation of the NZICT Group representative body and served as interim chair, and says there are 100 groups representing different interests in the sector.

“Industry members choose to engage in wars and there are battles between the different organisations that exist. We use archaic language that people don’t understand and are prone to using acronyms. When you look at our industry from the outside you have to wonder, ‘why would you want to be a part of that’?”

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