The Fenwick department store chain is offering free unlimited WiFi at its 11 main stores through a new BT system.
The WiFi will be available throughout the stores including cafes and fitting rooms. It will allow shoppers to read product reviews online, share potential purchases on social networks, check email or catch up on news and sports.
Fenwick, founded in Newcastle in 1882, is the largest independent department store group in the UK, with stores in London's New Bond Street and Brent Cross, Newcastle, Leicester, Windsor, York, Canterbury and Tunbridge Wells, along with Bentalls in Kingston upon Thames and Bracknell, and Williams & Griffin in Colchester.
Shoppers have to enter their email address to log on via any wireless-enabled smartphone, tablet or PC.
Mark Fenwick, chairman of Fenwick, said: "This partnership with BT is an important step in our on-going commitment to provide greater customer service."
GAME, the videogames retailer, recently announced it would also provide free BT WiFi access in its 341 UK stores, creating a new environment for gamers to interact and discover new titles.