IBM at 100: Big Blue brings on Hollywood to tell its birthday story

IBM wants to see itself through the fisheye lens as it turns 100.

The company today said a few well-known Hollywood directors have shot a series of three movies that highlight the company, its inventions and impact on society over the past 100 years.

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According to IBM: The first film, "100 x 100," features 100 people who describe an IBM achievement that took place the year they were born. Joe Pytka, one of the most influential and prolific commercial directors, shot the "100 x 100" film.

The second film, "They Were There," shot by Oscar-winning documentary director Errol Morris with music by famed composer Philip Glass, examines the leaders and inventors behind some of IBM's most noteworthy contributions such as the invention of the UPC code, helping put a man on the moon and the launch of the first mainframe computer.

The third film, "Wild Ducks," now being filmed by Oscar-winning Davis Guggenheim, director of "An Inconvenient Truth" and "Waiting for Superman," seeks to capture the spirit of invention and risk that defines the character of IBM.

The films look back from IBM's earliest developments in computers to the ubiquitous bar codes on everyday products to the breakthroughs in computer science that have changed the world.

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