Vodafone faces fair trading charges

ComCom takes issue with alleged misrepresentation in Vodafone's advertising

The Commerce Commission is prosecuting Vodafone for six breaches of the Fair Trading Act, claiming it misled consumers in broadband and mobile phone advertisements.

The commission claimed Vodafone misrepresented the coverage of its wireless broadband network in an advertising campaign that ran for 18 months till April last year, the size of its 3G network, and the price of some mobile data services.

Vodafone said it had never deliberately misled customers and had addressed each of the concerns when raised.

The commission said Vodafone misrepresented:

-- the coverage of its wireless broadband network in its ''broadband everywhere'' marketing campaign between October 2006 and April 2008

-- the availability of a $10 free airtime credit for customers who registered their details on Vodafone's website between May 2007 and September 2008

-- the cost of using the Vodafone Live mobile internet service between February 2007 and August 2008

-- the cost of ''$1 per day'' casual data charges for Vodafone's mobile internet service between July and November 2008

-- the size of its 3G mobile phone network between September 2008 and February 2009

-- the price of a Sony Ericsson W200 mobile phone between July and August 2007

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