Apple has made a stealthy service upgrade, introducing TV show downloads through iTunes in Australia.
While no official word on the new TV service has yet been put forward, the local iTunes site reveals the service begins with five networks: ABC Studios, Australian Broadcasting Corporation, Disney Channel, Nine Network and MTV.
Shows cost A$2.99 (US$2.84) per episode. There's 23 different shows available, including international hits such as South Park or Lost.
Apple last week opened its first own-brand retail store in Australia, on George Street in Sydney on Thursday 19 June. The world's second-largest Apple retail store (the Regent Street, UK one is the largest) features two floors dedicated to Macs and iPods and a third floor entirely dedicated to service, including the world's largest Genius Bar.
The iPhone 3G will ship in Australia next month, with carriers Vodafone and Optus offering the device there.