Comparex Africa to adopt Business Connexion brand

JOHANNESBURG (03/18/2004) - Comparex Africa Pty. Ltd. has announced that it has decided to take the company forward under the brand of "Business Connexion". The new name will come into effect on 28 April, when the official launch is scheduled to take place.

According to Peter Watt, CEO of the company, the decision to adopt the name of its black empowerment partner reaffirms management's commitment to embrace transformation. At a recent executive committee meeting, management voted unanimously to adopt the new identity. "The name has existing brand equity in the ICT industry, and is highly regarded in both the private and public sectors," he says.

Watt says that the merger has shown early signs of enhancing stakeholder value and is expected to continue to do so. "The company has been awarded several multi-million Rand deals in the public and the private sectors as a result of the merger," he says. "At the same time service levels to our existing clients have been maintained, and our offering has been enhanced through the additional Microsoft competency."

Benjamin Mophatlane will serve as deputy CEO of the new entity. Watt and Mophatlane will be supported by the original executive committee of Comparex Africa and three additional members, Bridgman Sithole, Isaac Mophatlane and Matthew Blewett, all of whom served on the management team of the former Business Connexion.

Benjamin Mophatlane is excited about the company's decision to adopt the name. "The brand is credible in the ICT industry, has commercial viability and is synonymous with empowerment," he says. "The new entity will continue to strive for excellence through transformation and embracing diversity."

A structured seven-point transformation and BEE program that the group embarked on over five years ago is closely aligned with the recently published draft of the ICT Charter, the company adds.

The new Business Connexion will advance as a truly South African, full-service ICT solutions provider, with a strong client-centric philosophy, the company says. Management will continue to build on its track record of delivering world-class services and solutions to African corporates and public sector clients, the company states.

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