Red Bull pays $105,000 to settle software piracy claim

FRAMINGHAM (03/17/2004) - The Business Software Alliance, a vendor group that targets software piracy, said Red Bull North America Inc. has paid the organization US$105,000 to settle claims that it had more copies of Adobe Systems Inc., Microsoft Corp. and Symantec Corp. software programs on its computers than it had licenses to support.

Santa Monica, Calif.-based Red Bull also agreed to ensure current and future compliance, according to a statement from the BSA.

"This came to our attention like other investigations, from a call to our hotline or through a report filed at our Web site," said Bob Kruger, vice president of enforcement for the Washington-based BSA. "They wouldn't have had to pay if they had good software management policy in place."

Kruger said that after the BSA received the report in this case, its attorneys contacted Red Bull. The company cooperated with the BSA and voluntarily conducted a self-audit.

Kruger said all companies should implement procedures and policies to maintain an effective software management program. "When this happens to a (well-known) company, it serves as a wake-up call to other companies to recognize the (importance) of good software management practices," he said.

Red Bull officials couldn't be reached for comment.

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