Flowers.co.za reports Valentine's Day sales increase

JOHANNESBURG (02/27/2004) - South African e-commerce flower and gift retailer, Flowers.co.za, reports that its sales for Valentine's Day were 125 percent up on last year's sales, indicating that people were increasingly choosing the Internet to order flowers for loved ones.

According to Flowers.co.za founder and MD, Chris Mason, sales increased by 125 percent on February 13 and 14, despite the fact that Valentine's Day fell on a Saturday -- something that was bound to have had "a negative effect on sales".

"Men -- and people in general -- like to send flowers to the recipient's work, rather than to their home. It is far more romantic, and exciting, to receive flowers at one's workplace, mainly because a person's colleagues see the flowers when they arrive and when they are displayed for all to see. It makes people feel extra special," he says.

He adds that flowers were generally delivered to offices on Friday the 13th, marking an 'early' Valentine, as well as to residential addresses on the Saturday.

"What was reassuring -- and which shows that ordering flowers online can really work -- is that out of all the orders we received and dispatched via our chain of preferred florists, only one client complained, and said that the flowers were not delivered at the specific time he requested," he concludes.

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