Trading ICT's market penetration pays dividends

JOHANNESBURG (12/05/2003) - Trading ICT, Elo TouchSystems Inc.'s exclusive distributor for southern Africa, has seen a two-fold increase in sales in the first nine months of this year, compared to the same period last year. This, says Trading ICT's Mauro Mercuri, is the result of the company's aggressive launch.

To meet the growing demand for its products, the Cape Town-based company has partnered up with Johannesburg's ScreenVision Ltd. for the distribution of the Elo range in the Gauteng region. ScreenVision deals with displays, components and repairs to all such devices, and specializes in cathode ray tubes and liquid crystal display (LCD) flat panels. It has over 20 years of experience with computer monitors and touch screens.

"ScreenVision shares our business ethos from the perspective of dealing with customers and in the after-sales support they offer," says Mercuri. "Touch screen technology has not yet achieved the off-the-shelf retail position that other computer hardware has, so a great deal of guidance and advice is often required by new customers. ScreenVision is very skilled at doing this," explains Mercuri, "and it is highly professional when it comes to matching a customer's needs with the technologies and solutions available."

From January 1, ScreenVision will become an official Elo TouchSystems channel, with the blessing of Elo headquarters in Europe. A nationwide network is in place, but the focus will be on the Gauteng area. "However our Cape Town office will continue to make itself available for advice and assistance," Mercuri promises.

Elo Europe has also recently awarded Trading ICT the coveted status of "Value-Added Distributor" for its touch screen products in SA and neighboring countries.

"Value-Added" status is only given to Elo distributors who are able to carry out customer-specific product development (where a customer needs a product tailor-made for their requirements), who are qualified to do all their repairs locally, and who are able to integrate Elo components and technologies into existing "alien" hardware.

Mercuri is pleased to announce the status of "Value-Added Distributor" and says this is a confirmation of Trading IT's intention to become the leading touch technology channel in southern Africa.

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