JOHANNESBURG (12/05/2003) - Westcon Group Inc. has launched Comstor MarketVision, an in-house agency to help resellers plan, create, execute and assess marketing efforts.
Comstor MarketVision provides a variety of marketing service offerings that include the development of customized collateral material, print services, graphics development, Web design/Internet marketing services, logo development, campaign design and development, list purchases, lead generation programs, telemarketing programs, trade show marketing programs, and advertising.
"We designed MarketVision so it would custom-fit each of the technology solutions that we offer," says Carol Rivetti, GM of Westcon Group North America.
"We are working very closely with Cisco (Systems Inc.) and our resellers to determine their marketing needs so we can offer a complete suite of reliable marketing tools, customized marketing programs and sales tools to help them grow their revenue and margins."
Says Carlyn Crandall, director of channel operations at Cisco: "MarketVision is another example of Comstor's ongoing commitment to deliver value-added services to its reseller community. We are pleased that Comstor is offering its resellers a program that complements the marketing programs and tools already available to them from Cisco."
Mark Eckert, president of a California-based reseller has already used MarketVision. "We have leveraged Comstor's marketing capabilities this year to increase our recognition in the enterprise security space. Comstor helped us put together a strategy using advertising, Web services and lead generation to increase our visibility and sales. We have taken advantage of Comstor's MarketVision services and look forward to working more closely with them," he adds.