Efficiency demand drives deduplication adoption

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Plans to dedupe archived data almost as high as for backup

Increasing demand by IT buyers for greater storage efficiencies will drive adoption of deduplication solutions over the next 12 months.

According to new survey results from IDC, over 60 percent of respondents are either in the process of deduplicating or have plans to deduplicate their primary, backup, or archive data in the coming year.

"The tipping point for spending on deduplication solutions stems from larger projects around improving storage performance, virtualising servers, and disaster recovery," said Laura Dubois, program director, Storage Software.

"The importance of deduplication and the opportunities it presents were validated by the public bidding war waged in 2009 between EMC and NetApp for deduplication heavyweight, Data Domain."

Firms with more than 6 petabytes of total disk storage place higher priority on storage performance as a driver, and 57.5 percent of survey respondents said their organisations are currently implementing deduplication or have already deduplicated primary data including virtual servers.

Overall, deduplication usage and plans are comparable for backup and primary data, and only slightly lower for archive data. Additionally, users' satisfaction with deduplication technology is highest in the areas of performance, overall system, and management.

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