Investment knocks Datacraft’s annual profit
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Datacraft’s local, after-tax net profit fell 37.6 percent to $972,000 for the year to 30 September 2009. However, the company says it is already reaping the rewards of investments made last year to position for post-recession recovery.
Managing director Robin Hartendorp says the January to March quarter last year was “very slow” amid the downturn. “There was a lot of paranoia and a lot of product spending stopped,” he says.
Datacraft New Zealand decided in the April to June quarter of 2009 to make a series of investments to set itself up for 2010, which hit the bottom line and “ate away profit”, says Hartendorp.
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