Optimation lays off 11, recruits sales staff

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CEO signals a change of direction

By Randal Jackson | Wellington | Thursday, 5 February, 2009

IT services company Optimation has laid off five staff in Auckland and six in Wellington.

CEO Rhoda Holmes says the eliminated positions were primarily back-office roles, but that two technical staff were among those made redundant.

“We had duplicate sets of administration in Auckland and Wellington, and the business has changed in the nature of revenue,” Holmes says.

“We are shifting indirect costs to investment in the front-end and are recruiting sales people”, she says.

The company now has 115 permanent staff. Its major client in Auckland is Vodafone.