Spark gets more musical: dances with The Spinoff

Spark has ramped up its music activities ahead of it taking over naming rights to Auckland’s Vector Arena in April 2017.

Spark has ramped up its music activities ahead of it taking over naming rights to Auckland’s Vector Arena in April 2017.

It is partnering with online music magazine The Spinoff to produce a new music section on The Spinoff’s website. The new section will go live on November 1 and, says Spark, “will be dedicated to music news, discussion and storytelling, with a big focus on local New Zealand music.”

Clive Ormerod, General Manager Customer and Marketing at Spark, said the partnership was part of Spark’s broader music ambitions. “We already collaborate with a wide range of music industry partners, including Spotify and Live Nation. Next April we’ll be launching the Spark Arena – an exciting eight year project with music at its heart.”

Spark announced in May that it had acquired naming rights for the venue starting in April 2017 and would rename it the Spark Arena. The price was not disclosed. The current naming rights holder, Vector, signed a 10 year deal in 2006. The NZ Herald reported at the time that the contract was worth $500,000 a year.

Spark CEO Simon Moutter hinted at Spark’s plans to enhance audience members’ experience at the venue saying there was huge potential to take the venue to new heights with technology.

“Seeing your favourite musician or entertainer appear on stage for the first time is an experience designed to be captured and shared with friends and family and the role of technology is key to that,” he said.

Ormond reinforced this when he announced the partnership with The Spinoff, saying: “We believe there’s so much potential when technology and music come together. Our phones and other devices are now the main gateways to music for most of us and music is absolutely central to those emotional moments of connection we share with loved ones. It’s something we know our customers love and value, so it’s a massive focus for us.”

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