Survey: Domino’s drone delivery won’t fly

Survey shows trust problems for drone deliveries

In August Domino’s New Zealand in conjunction with US drone specialist Flirtey announced plans for what it claimed would the world’s first commercial drone delivery service, but a survey in the US suggests user acceptance will be low.

Market research company YouGov says its survey data suggests only 35 percent of Americans would trust drones to deliver pizza without a problem.

Writing on the YouGov web site, research writer Paul Hiebert said: “Only 35 percent of people aged 18 and older think drones are capable of delivering pizza without a hitch. More specifically, only 32 percent of people trust that a drone will actually let go of the food when it's supposed to, while a mere 34 percent anticipate that their order will arrive at the right temperature.”

He added: “On the more trusting side of the spectrum, nearly half of all adults indicate that they'd expect their order to arrive on time and at the correct address. Millennials aged 18-34, it's worth noting, demonstrated higher levels of trust in each aspect of the delivery process than older age groups.”

YouGov did not ask people specifically about their trust in a Domino’s pizza delivery, but responses to the capabilities of other companies produced interesting results.

When asked to state their level of trust for a hypothetical drone delivery service run by Amazon, 38 percent of people said they would trust it. For the United States Postal Service, that number came in at 23 percent, followed by Google (20 percent) and Walmart (19 percent).

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