Wellington software developer, Psoda, has launched a smartphone app for enterprises – available for iOS and Android – that it says “creates an open and social environment to enable new ideas to be captured, discussed and evaluated.”
According to Psoda CEO Bruce Aylward, the ability to gather and rate ideas from anyone in an organisation or community can unleash greater innovation and more creative problem solving, and the app, Psoda Storm, makes it possible for people from anywhere in an organisation, team or community to have their ideas heard and evaluated by others.
“Psoda Storm can help uncover latent ingenuity and innovative thinking that might otherwise remain untapped, releasing ideas which can enable innovation and lead to creative solutions to problems,” Aylward says.
According to Aylward, traditional forms of gathering ideas all have their limitations and the process often occurs in isolation, with limited transparency and interactivity and with few opportunities for collaboration. “Brainstorming sessions, feedback forums, public consultations, surveys and, of course, the humble suggestion box all have their limitations,” he says.
“Often people have little visibility of what happens to their ideas, while opportunities for the open exchange of ideas and for people to inspire each other are limited.”
Psoda Storm, he says “creates an open forum where everyone can share, comment on and discuss ideas. This both encourages original ideas to emerge, and enables the iteration of ideas, which is how they can evolve into innovative and creative solutions.
“For example, local councils could use Psoda Storm for public consultation on new developments, while project teams could use the app to test new product ideas. Businesses could deploy campaigns to gather thoughts from customers and employees on any number of initiatives. In all these scenarios, users can review and vote for their favourite suggestions, allowing the best ideas to rise to the surface.”