​Bring Your Own Licence demand strong as cloud purchasing moves up the stack

The current market for net-new, cloud-native application deployments is strongly overshadowed by bring your own license (BYOL) and application re-platforming

The current market for net-new, cloud-native application deployments is strongly overshadowed by bring your own license (BYOL) and application re-platforming, despite the onslaught of SaaS vendors and cloud-native applications in the marketplace.

Technology Business Research’s Cloud Customer Research Program finds that enterprise desire for cloud-based PaaS and SaaS solutions is rising as adoption moves up the stack.

Consequently, enterprises are seeking to re-platform, migrate or replace traditional applications in favour of cloud-based or cloud-delivered versions.

“BYOL acts as a steppingstone for enterprises on their way to cloud environments, allowing them to realise the benefits of cloud delivery without disrupting existing contracts or data consistency,” says Cassandra Mooshian, Cloud Practice Senior Analyst, TBR.

TBR claims that although application transformation through re-platforming is a growing need in the market that consultancies and cloud service providers are working to address, vendors that offer both legacy and cloud-based versions of their key applications are best positioned to meet the growing customer desire for application re-platforming or replacement.

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