​Enterprise open to analytics investment as data economy intensifies

“Enterprises understand analytics have become essential to compete in today’s data-intensive economy.”

Analytics professional services adoption accelerated in 2H15, with at least 70 percent of analytics software purchasers surveyed using services in each of the four segments.

“Enterprises understand analytics have become essential to compete in today’s data-intensive economy,” says Jennifer Hamel, Professional Services Senior Analyst, TBR.

“Analytics customers depend on services vendors to evaluate solutions and fill internal gaps in advanced analytics skills.”

TBR surveyed 228 end users of analytics professional services across the world to provide IT services executives insight into customer adoption, buying behaviour and the competitive landscape.

Consequently, the survey found analytics customers expect to increase annual spending on professional services by approximately 10 percent year-to-year in 2016.

“Regulatory compliance, risk management and data security will be the primary concerns impacting analytics purchase decisions over the next two to five years,” Hamel adds.

“Enterprises will increasingly rely on services vendors for strategic and tactical advice in deploying analytics to solve broad business and IT challenges.”

Hamel says consulting continues to be the primary entry point to analytics professional services engagements.

However, growing demand for design-build-run services highlights the rapidly maturing market and interest in end-to-end analytics management.

“Bundled services and technology solutions remain the default purchase option, enabling IBM, SAP, Microsoft and Oracle to lead the market, while the consulting and system integration vendor landscape remains fragmented,” Hamel adds.

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