Cisco’s newly acquired $US1.4 billion company Jasper Technology is targeting the legacy market for machine to machine and Internet of Things devices.
When mobile operators deploy connectivity management platforms, existing M2M connections residing on wholesale platforms are not typically migrated across.
Only newly acquired connections are loaded on - and even then only those connections that require managed service functionality.
“Legacy M2M connections may, therefore, be underserved,” says Jamie Moss, Research Analyst, Ovum.
As a core part of its 2016 strategy, Moss says Jasper is targeting this unmanaged installed base and it announced its first mass device migration at MWC 2016: 1.1 million PSA-brand (Peugeot and Citroen) connected cars, served by mobile operator Post Luxembourg, have been simultaneously switched across to Jasper’s Control Centre.
“No modifications to any of the cars were necessary - all of the work was done in the back end,” Moss explains.
“Ovum expects this to be the first of numerous announcements; Jasper is currently working with nine mobile operators to onboard more legacy M2M and IoT devices in the same way.”
For Moss, the unmanaged cellular M2M device market is likely to consist of more than 100 million connections worldwide.
“For vendors such as Jasper this represents a rich vein of untapped business,” Moss adds. “It also offers a way for the provider to become embedded with enterprises whose relationships with their serving operator predate Jasper’s own.
“Mobile operators have an opportunity to provide improved services to their existing M2M and IoT customers, increasing the likelihood of retaining and expanding upon the business done with them.”