Growing New Zealand technology firm Serko has announced a new strategic partnership with Expedia group, designed to provide Serko Online customers the ability to search and book Expedia and Wotif branded content through Serko Online, Serko’s Online Booking Tool or OBT.
This first-of-its-kind agreement allows Serko to offer Expedia’s inventory of properties across Australia and New Zealand, including its inventory of hundreds of thousands of hotels globally using the Wotif and Expedia brands.
“This is a really exciting and important partnership for Serko,” says Darrin Grafton, CEO, Serko.
“For the first time corporates will be able to book branded Expedia and Wotif content through Serko Online, marking the beginning of a major transformation in the global market for hotel rooms.
“Serko has been successfully transforming the corporate travel booking value chain since 2007, and this is simply the next evolution.”
According to Grafton, the agreement is significant because it provides corporates access to a “huge increase” in inventory and rates leveraging Expedia’s supply and its pricing, which should translate into “significant travel budget savings” for corporates using Serko Online.
In addition, the Serko Online tool can be integrated with a Travel Agents suite of tools so that they can meet their online and offline support requirements for a corporate traveller.
“Expedia is very pleased to be part of this strategic partnership with Serko,” adds Gabriel Garcia, Strategy and Business Development Director, Expedia.
“With Expedia and Wotif branded content available through Serko Online at some very competitive price points we expect to make a significant difference in the market, continuing to position Expedia as a trusted supplier of hotel inventory to corporates across the Asia Pacific region.”
With the ongoing drive for cost savings in travel programs and the changes in Health and Safety legislation in Australia and New Zealand, which requires organisations to know exactly where employees are staying, Grafton believes that offering the ability to book Expedia inventory through Serko Online makes “perfect sense” for all parties.
“We look forward to working closely with Expedia and explore how we can jointly continue to transform the market,” he adds.