Spark Digital launches NZ business apps through US-based cloud partnership

“Working with AppDirect has allowed us to offer the first fully integrated SaaS marketplace in New Zealand."

Cloud service commerce firm AppDirect has partnered with Spark Digital to launch New Zealand’s first business applications marketplace.

In making software and products accessible globally, AppDirect comes to New Zealand following the opening of its new Asia-Pacific headquarters in Singapore along with offices in Japan.

With its new offices, the US-based company has already begun expanding its partnerships with providers in the Asia-Pacific region, including Spark Digital, in a bid to leverage AppDirect’s platform to distribute cloud services to their business customers.

“Working with AppDirect has allowed us to offer the first fully integrated SaaS marketplace in New Zealand, and reinforces our focus on enabling more businesses to unleash their digital potential,” says Mark Redgrave, Head of Marketing, Spark Digital.

“Through Spark Digital Apps, businesses can buy and manage the software they need, all using a single log-in and on one bill.”

With the cloud services market in Asia expected to exceed US$3 billion in 2015 alone, Redgrave believes AppDirect’s expansion will help businesses of all sizes in the region gain access to the applications and services they need, such as Microsoft Office 365, Box, and DocuSign, through local providers.

Other AppDirect partners in the region include leading technology company Samsung, as well as Telstra, Australia's largest telecommunications and media company.

In July, with the full support of the AppDirect team, Telstra migrated more than 500,000 users to the AppDirect-powered Telstra Apps Marketplace, allowing the company to dramatically accelerate its time to market.

“The Asia-Pacific market is a strategic part of our business,” says Richard Dufty, Vice President, Worldwide Sales and Strategic Partners, AppDirect.

“We are excited to bring the leading cloud commerce platform to the region’s service providers and enable them to aggregate and sell highly sought after cloud services such as Microsoft Office 365.

“AppDirect’s vision is to drive economic growth in Asia by helping businesses find, buy and use cloud services for improved productivity.”

In addition, as a Preferred Microsoft Enablement Partner, AppDirect’s expansion in Asia will be a key growth driver for Microsoft’s cloud services business in the region.

“AppDirect has established itself as a key partner for distributing Microsoft’s cloud services around the world,” adds James Ang, Senior Director of Hosting and Cloud Services, Microsoft APAC.

“With its expansion in Asia, we have a great opportunity to strengthen our partnership further by bringing Office 365, and our full portfolio of cloud solutions to a vast and rapidly growing market.”

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