MWC 2015: Can Samsung Galaxy S6 win back iPhone 6 users?

“With the S6 and S6 Edge, Samsung is directly attempting to win back iPhone 6 and 6 Plus users – and looks likely to succeed.”

In recent years, handset manufacturers have been focusing on software and services as the key ways to differentiate their devices.

For Ronan de Renesse, Lead Analyst, Consumer Technology, Ovum, this remains a central aspect of the consumer experience, but product launches from Samsung, LG, and HTC at Mobile World Congress 2015 have shown a refocus on design and specifications.

The Samsung Galaxy S6 Edge features a double-edged, curved quad HD super AMOLED display, in-house developed Exynos processor, and UFS internal memory.

Samsung has also reduced the number of Android add-ons and simplified core native applications while LG brought the curviness of its G Flex range to its mid- and entry-level smartphone line-up (i.e., the LG Magna, LG Spirit, LG Leon, and LG Joy).

Meanwhile, HTC has retained its award winning design, adding a gold feeling to it with a new dual anodisation process.

“With the S6 and S6 Edge, Samsung is directly attempting to win back iPhone 6 and 6 Plus users – and looks likely to succeed,” Renesse says.

“However, its sales will be affected by the fact that Apple captured most of the high-end market in 2014; Samsung may have to wait for those users to upgrade, hindering its 2015 prospects.

“To some extent the lack of flagship device launches from Microsoft, Sony, and LG shows a more cautious approach from smartphone makers in a maturing high-end market, where any small mistake can turn into a very long nightmare.”

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