INSIGHT: Android For Work upends multiple markets

“These new changes in Android For Work will impact the businesses, the Android ecosystem, and the overall market in a far-reaching way."

On February 25, Google publicly announced its latest functionality and updates to the Android OS, titled ‘Android for Work’ (AFW).

Some of the new functionalities include secure work profiles, secure personal information management, and an enterprise app store through ‘Google Play for Work’.

“These new changes in AFW will impact the businesses, the Android ecosystem, and the overall market in a far-reaching way,” says Tyler Shields, analyst, Forrester Research.

“EMM vendors and enterprise EMM buyers must review these technology changes and understand how they will influence future product direction before making any purchases.

“It took just a few years for core MDM functionality to commoditise to a $0 price tag. I wonder how long until the advanced security components being folded into Android via AFW are also essentially free?”

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