Spark joins forces with Kiwi start-up to help SMEs go mobile

"We know that more than half of New Zealanders now regularly buy things on their mobile phones, and that number is growing fast as the majority of our mobile customers now own a smartphone."

Spark Business has joined forced with local Kiwi start-up firm Putti, offering Spark business mobile customers a 'build your own' mobile-responsive website free for 24-months.

Aimed at organisations looking to target the growing number of Kiwis who shop on their mobile phones, the partnership aims to offer a step-by-step process for building mobile responsive sites and apps.

Spark says business owners can either building the mobile-responsive site or app themselves or Putti can build them a more customised product for a one-off fee.

With the Spark Business offer, the ongoing support for a mobile-responsive site (which covers maintenance, updates and security) is free for 24 months.

"We know that more than half of New Zealanders now regularly buy things on their mobile phones, and that number is growing fast as the majority of our mobile customers now own a smartphone," says Chris Quin, CEO, Spark Home, Mobile and Business.

"This presents a massive opportunity for businesses who want a low-cost and effective way to engage with their customers.

“However, there is currently a bit of a mismatch between where customers want to buy products or find information, and how businesses are making that information available."

According to Quin, less than 40 percent of small businesses have a website and, of those that do, only a quarter have a website that is mobile responsive.

“New Zealand businesses are generally very open to new technology – but they are time-poor and cashflow is always an issue," he adds.

"That’s why Putti is such a great option for them. They can build the site or app themselves, and the support costs are very affordable.”

In the case of mobile apps, the Putti Platform automatically codes the business’s inputs into a native app for the iOS and Android platforms, and the Putti Team submit the app to the Apple or Google stores for approval.

Putti CEO Aaron McDonald says once businesses have built the mobile-responsive site or app, it opens up a whole new world of ways to connect with customers, build loyalty and drive sales.

“What we find is that business owners and managers are generally very clear on their goals – whether it’s building loyalty, selling stuff online or managing stock through special offers at the right time," he says.

"What they need from us is the technology and expertise to do that through people’s smartphones and tablets.

“It really is that simple, but the impact in terms of opening up new opportunities for businesses is phenomenal.”

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