California dreaming as VMob appoints Global Sales VP

"Today the company is delivering phenomenal results for some of the biggest global retailers. I’m thrilled to be joining such a talented and passionate team."

San Francisco-based software sales executive Bill McHargue has been appointed into the newly-created Senior Vice President Global Sales role for Kiwi mobile marketing company VMob.

With nearly 20 years’ experience in senior sales leadership roles in Consumer Internet, Mobile and Enterprise SaaS businesses, McHargue has overseen extensive sales forces and driven impressive results for global companies from Start Ups to Fortune 500.

Overseeing the global sales efforts for VMob, McHargue will manage sales executives from the US, Japan, Europe, UK, Australia and New Zealand, supporting the ambitious expansion of the New Zealand-originated company.

VMob CEO and founder Scott Bradley says the addition of McHargue to the team will “undoubtedly strengthen” the VMob network at home and abroad.

“Not only is Bill an incredibly respected industry expert, but he also has a proven arsenal of world-class expertise that will reinforce our global expansion plans and drive the level of sales service and support that big brands demand,” he says.

Former roles held by McHargue include Vice President Sales at Crowd Science and Rubicon as well as senior roles at StrongMail Sytems, Pitney Bowes and Digital Island.

McHargue says there’s a huge interest around the world for VMob’s live marketing cloud platform as the retail landscape evolves.

“Retailers know they must transform the traditional brick and mortar retail experience to stay relevant with their mobile consumers,” he adds.

“VMob has the expertise and scale to do it. Today the company is delivering phenomenal results for some of the biggest global retailers. I’m thrilled to be joining such a talented and passionate team.”

VMob has started 2015 with strong momentum, having signed a commercial agreement in late January with McDonald’s to provide its cloud-based customer engagement platform to McDonald’s restaurants globally, as well as securing a presence in the Microsoft-backed Technovation Centre Las Vegas.

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