Dick Smith ramps up digital strategy with Trade Me move

Dick Smith’s delivery of its growth strategy continues, with the launch of the Dick Smith Trade Me store, reaching over 3.5 million members.

Dick Smith’s delivery of its growth strategy continues, with the launch of the Dick Smith Trade Me store, reaching over 3.5 million members.

“Dick Smith’s partnership with Trade Me is another milestone in the company’s growth strategy," says Neil Merola, Director of Marketing, Dick Smith.

"The Dick Smith Trade Me store complements our omni-channel platform in New Zealand, with customers already able to buy from 61 physical stores and the dicksmith.co.nz transactional website.

“Dick Smith customers now have another convenient platform for purchasing their favourite technology products, with Trade Me members now able to buy our comprehensive range of computers, phones, accessories, TVs and gaming directly from Dick Smith through their existing Trade Me account."

Georgina McGowan, head of supply for Trade Me says the move was good news for the online marketplace’s members.

“The Dick Smith team really know their stuff when it comes to selling tech products and we’re excited to be working with an iconic brand to deliver their broad range of products to our members at great prices," she adds.

"We see the combination of our broad audience and Dick Smith’s trusted range of top quality tech gadgets working very well."

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