Christchurch firm develops Sky Go app

In the future, Sky will be looking to add features like video on demand, more live streamed channels and greater personalisation features to the Sky Go app

Smudge, a Christchurch-based developer of custom apps for smartphones and tablets, has completed phase 1 of the Sky Go app for Sky.

Sky Go gives Sky customers access to 10 live streamed channels through mobile devices and allows them the choice of where they wish to view. Sky Go for Android will be available in the Google Play store later this month.

It follows the launch of the Apple iPhone/iPad version in December.

Sky senior product manager Alex Winter said, “Sky Go is a strategic priority for the company and one that is core to the Sky brand and customer experience. With more than 70 per cent of our customers owning a smartphone or tablet, we’ve had strong customer interest in mobile access to Sky channels from sport to movies, children’s shows, news and other channels. Smudge developed an app that is not just technically effective but also offers an outstanding user experience.”

Smudge’s collaboration with Sky builds on earlier success with the electronic program guide (EPG) app developed in 2011. This app allows users to browse Sky channel schedules, send recordings to their My Sky and set viewing reminders.

In the future, Sky will be looking to add features like video on demand, more live streamed channels and greater personalisation features to the Sky Go app.

According to Smudge, the Sky Go app is the latest example in a growing trend of businesses designing bespoke apps to improve customer engagement and satisfaction, and improve staff productivity through mobile devices.

Internal apps are the other major growth area.

“Apps can have a huge impact on the productivity of mobile staff – particularly those that need to conduct a structured or repeatable process, such as a tradesperson who needs visibility into upcoming jobs or a health professional that needs access to patient records,” said Reuben Bijl, co-founder and director of Smudge.

“Some of our clients have achieved dramatic return on investment and avoided the complex software deployments and expensive licensing schemes of the big global ERP and CRM players. We’ve also helped several businesses in reviewing their processes or customer interactions in the context of modern devices, and articulating how those processes could be improved in an age of always-on internet connectivity and location-based services.”

Smudge has also developed apps to improve the silent auction process for The Warehouse’s annual charity event and helped promote the Vodafone New Zealand Music Awards with the augmented reality app that made t-shirts play music.

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