Tech reviewer reveals most commonly asked question

Samsung beats Apple for best phone for 2012, says Consumer NZ

Technology reviewer for Consumer NZ, Hayden Green says the question he's most often asked is "how much does Apple pay you?"

"They don't pay us a dime," he assured a meeting of the Institute of IT Professionals in Wellington. "It's just a coincidence that their products tend to be the best."

Green proceeded to rebut the accusation by demonstrating the thoroughness of tests Consumer applies, particularly to phones. This includes tumbling them in a rotating bin and dropping them from a height onto a concrete floor, before even approaching their electronic and software qualities.

Phones are tested for such parameters as directional signal reception -- using a water-filled robot figure. Radiation emission is measured -- in this respect there is not much difference between models, Green says. Efficiency in use is rated by timing standard activities; speed of texting, for example is assessed using the Wikipedia article on piranhas. Consumer rates usability with a subjective test, but has not to date examined accessibility for older or disabled users.

Most testing is outsourced to a German company. Results are published in a monthly magazine, an email newsletter and a website (

Consumer assesses the number of apps available with the phone, but not their quality, Green says.

Netting up all the results, Consumer NZ rates the two leading phones for 2012 at 79 percent for the iPhone 5 and 80 percent for the Samsung Galaxy S III.

Simpler phones -- those with only speech and texting and the so-called multimedia phones that were the first generation with cameras - are also rated because of their still large base of users. Flip phones, which have declined in favour in urban environments, are still popular among rural customers because the screen is better protected from damage, Green says.

Apple continues to dominate in personal computer territory, with the Macbook Air judged best ultra-portable, the MacBook Pro top laptop and the iMac best desktop.

Tags business issuesAppleSamsung Electronics

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Samsung may indeed have the bigger market share solely due to giving more phones away with Buy one, get one free deals that many telcos do to attract customers. But giving phones away to gain market share doesn't equate to profits derived from selling phones to customers which equates to a better profit margin.



If you have not seen it before, this is an interesting slide deck on the number devices versus actual usage. Mobile starts at slide 114 but the whole slide deck is interesting:

Apologies if you have all seen it before....



Samsung will end up eating Apples. They have a better business model from 'In House' Design to Manfacture of a vast array of Electronics including their own Proprietory Nand and controllers for SSD's. Apple have announced that they intend to produce an Apple TV but it is difficult to imagine that they will ever catch up to Samsung in Television, let alone compete. Especially, as the latter are reportedly the only company among the top players currently making a profit from them.

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